Friday, November 23, the day after Thanksgiving, is one of the biggest shopping days of the year. The big box retailers call it Black Friday. We have different ideas. It’s the day the local businesses in The Heart of Northeast are celebrating Plaid Friday offering local promotions and specials.  Start your holiday shopping in our walk-able, Northeast neighborhood at the many locally owned and independent businesses. We have fun retail, plus you can either jump-start your holiday shopping or give yourself a break from shopping in one of our many bars and restaurants.

Aveda Institute

20% off all Products and Limited Edition Gift Sets! 

Guest Services team will be offering 20% off services booked November 23rd through January  4th in house.  Offer is subject to availability. 

YogaFit Studios Northeast

November 23 - 28th

Sign up for a monthly membership and receive the month of December for free!

Can be purchased online at: 

Mill City Running

Starting Friday 11/23, receive a grab bag with a purchase of $100 or more, while supplies last. PLUS Both Friday and Saturday: Spend $125 to earn a $20 gift card or Spend $250 to earn a $50 gift card. Loyalty points also apply.

Surdyk’s Liquor and Cheese Shop

Wine and spirit tasting 11-6 – 2 tables of holiday picks to try before you buy!

Goose Island Bourbon County Limited Edition beer release starting at 9am

Local Cocktail tasting with Sharab Shrubs- vinegar-based cocktail mixers 3-7pm.  Learn about cocktail creating with Founder and Surdyk’s Flights Bartender – Alex Zweber.

Chuck and Dons

Wed. Nov. 21, 6-8pm and Fri. Nov. 23, 8-10am: Chuck and Dons will donate pet food for every person (1 lb.) and pet (2 lbs.) who visits a Chuck & Don’s. No purchase necessary, just tell a team member, “Count me in!” Donations benefit Second Harvest Heartland.

Cyber Monday, Nov. 26: Discounted toys and more at

View other holiday deals from Chuck and Dons here.

Stray Dog

Stray Dog will offer 10% off your bill if you bring in a receipt proving purchase at any of the local stores on Plaid Friday.